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Love us, or hate us, we have personalities.

Road, mountain, 'Cross, or gravel. Sales, service, and back office. Joey started working in shops when he was 12, which may not even be legal, and we were lucky enough to find him after he had about 14 years under his belt. Originally a mechanic, he moved over to sales after proving to Lance that he was, truly, better. "And with that, Lance, I'm moving to sales . . . . "
Joey loves every discipline of cycling from mountain to road, and now he's even ventured into the Zwift world. These days you’ll find him on the road, although that road may be dirt. From bikes to scooters to motorcycles, he will ride anything with two wheels.
Currently riding: Factor O2 Disc w/SRAM Force AXS, Santa Cruz Stigmata with Shimano GRX Di2, and a Scott Scale 910.
As an active cyclist for about 16 years, he has been crushing the local scene for just as long. Tic is the one person who works in the shop who actually looks like a euro pro cyclist, and likely could have been one.
On the road, or off, he’s one of the nicest guys you’ll ever meet, so if you don’t like him, you should probably see a therapist and figure out what’s wrong with YOU. Our running shop joke is that we hate him for being so good at everything, but so nice at the same time. We’ve been to therapy about it, so it’s all good. Oh, and if you haven’t seen his artwork, you are missing out.
Currently riding: Factor O2 Disc w/Shimano Di2 9170 and a Scott Scale 920.
“Grumpy Ol’ Lance,” loves “fixing things.” The gruffness is all an act most days, though, because we regularly catch him watching kitten videos. He’s the softest one in the group, and since he is refusing to own a car, he’s the only one who can say he rides his bike everyday, everywhere.
He is the one to fix it, and in our opinion, he’s the best mechanic around, so dealing with his “grumpiness” is worth it. He knows old stuff and the new stuff, which is a rare combination.
When asked for comment about his gruff personality, Lance simply said, “OMG! I don’t have time for these stupid f'ng questions.” Meow.
Currently riding: Santa Cruz Highball. All the time. Everywhere.
She is the one that's always smiling, but don’t let that fool you; she’ll likely kick your ass on a mountain bike trail. She’s ridden and raced all over the country, so she is not lacking in experience. She can start a fire with two rocks, pick her way out of handcuffs, and has big knife. Multi-dimensional is a good phrase, here.
As a former shop owner, herself, she knows the business side of things, too. And with two young girls of her own, she handles the rest of the shop staff quite easily.
Currently riding: Scott Contessa Addict Gravel 15 and a Marin RiftZone Pro Full Suspension.
Some say they have met him, others say they saw him recently, and even more say they have never seen or talked to the guy. He does actually exist, though, and currently bounces between Orlando and Asheville, NC.
He’s our Chief Product Tester and if there is someone in the Florida area that has ridden more bikes than this guy, we’d like to meet, and bow before them. Ward knows his products and definitely has opinions. While his mileage isn’t what it used to be, he still gets excited about bikes, and wheels, and clothing, and everything else that is cycling. It’s in his blood, and has been since his first century with some friends at age 11.
He’s been a Love Him/Hate Him-presence in Orlando for 15 years, now. People who get his dry humor, love it. Those that don’t, think he’s a total dick. People change sides, regularly.
Currently riding: Factor O2 Disc w/Shimano Di2 9170, Factor Vista Chpt3 w/SRAM Force AXS, Factor One Disc w/Di2 9170, Open UP w/Red AXS 650b, and a Scott Spark RC Pro w/XTR. Black Inc wheels, throughout.
Also known as “Chef Andrew.” When he is not feeding the rest of the shop, and most of Orlando, he might be riding, or sailing, or cave diving, or surfing, or popping off some rounds at the firing range. Andrew is, hands down, one of the most fun people to ride with in the shop. El también habla español. Andrew es el hombre!
Currently riding: Scott Addict RC and a Scott Scale 900.
Pronounced “Jah Dee.” As a trained barber, Yari has an attention to detail that continues to both impress and concern us. Seriously, this guy’s bikes are immaculate, but he rides them. Yari has a full time job, so we only get him on Saturdays, but it’s always a pleasure to have him roll up.
Currently riding: Factor One Rim w/Shimano Di2