Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.
A close partnership with Movistar Team, the UCI Number 1 ranked World Tour team again for 2015, has driven a new level of R & D and production methods. This level of performance product isn’t reserved exclusively for the pro’s. Trickle-down is evident throughout the Endura range, with several products in the Pro SL collection having evolved directly from Movistar Team “specials." The Movistar Team replica kit also shares exactly the same spec as that supplied to the team.
It's also extremely important to Endura to be supporting the evolution of women's WorldTour racing. They are able to bring the best of men's kit to the peloton through the clothing sponsorship of Cervélo Bigla Pro Cycling Team.
Just as important as these big names are the Endura staff, who ride bikes and, more importantly, have a genuine passion for the sport and the products they produce. This shared passion creates a rich internal feedback stream which also plays an important role in the progression of the range ensuring the kit works for “real” riders and pros alike.
At Endura they never take the easy route – never complacent, they are always thinking about the next part of the journey.